The Story
Built between stops.
I'm Michael. I have a software engineering degree, 16 years in tech support, three kids, and a job delivering pharmacy orders 12–14 hours a day.
I spent years doing the right things in the wrong order. Worked full-time while finishing a 7-year degree. Got the degree. Thought it meant something. The job market shifted. It didn't matter the way I thought it would.
So I drove. And while I drove, I started building.
"The problem was never time. The problem was that I kept building the wrong thing. I'd work for months and realize too late that nobody wanted it."
I started using AI tools to work faster. Then I realized AI could do more than help me work — it could do most of the work for me. The same AI tools that help me build content and code in my car could help local businesses get more customers. And local businesses will pay for that.
I mapped the whole thing out. Website audits, AI lead capture, automated follow-up, monthly reporting. A system a busy professional could run from their phone in 2 hours a day.
Then I found the Hormozi playbook. Alex Hormozi couldn't fill his gym, so he built a system to fill it, then sold that system to other gym owners. That's exactly what this is — except instead of gyms, it's any local business. And instead of $20,000 a year, it's $99 a month.
En Route Daily is the platform. The newsletter is still here. But the product is the system — the Business Growth Launch — a complete toolkit for busy professionals who want income outside their job, built to serve local businesses who need more customers.
I'm not a marketing guru. I'm not a tech bro. I'm a guy who figured out the system, built the tools, and is selling you the playbook. You do the work. We both win.